Do you ever forget that you’re writing for real people? It doesn’t matter if you’re blogging, writing a weekly newsletter, or drafting your book. There are REAL people reading it on the other end of the wicked-cool communication tunnel we call

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But do you ever think about your readers?

And I don’t mean in an “ideal client” or “target market” kind of way. Do you ever think about what they’re doing when the sit down to read your latest bit of wisdom?

  • Is it on his computer? Smart phone? Tablet?
  • Is she drinking coffee? Waiting for a client call? At a soccer game? Staying up late to finish it?
  • Maybe he needs a pre-lunch pick-me-up. Or just a break between tasks. Trying not to giggle too much in the office. Or quickly closing the browser window when the boss/spouse/kids walk by.
  • Perhaps your story is so compelling she pulls it up first thing every morning or checks it daily on the morning bathroom break, from her iPhone.

Frankly, it’s impossible to get inside the head of your reader that much.

But there IS something that you can do: Let your reader get inside YOUR head. Let her hear YOUR voice, YOUR story. Allow her to be a voyeur into your life.

Yes, even on your business blog.

This week, I REALLY just wanted to sit down with you, over a cup of something, and SHARE everything that’s been going on in my life. It’s pretty awesome. And very little of it has to do with writing, publishing, blogging or business. Then I realized that I don’t always tell you much about ME in my articles. I don’t always give a huge amount of context to make things understandable.

If you subscribe to my newsletter you get a little bit of this. (And you really SHOULD subscribe. It’s a pretty awesome weekly newsletter.) I have a few paragraphs in the beginning of every newsletter where I catch you up on what I’m doing and what my upcoming plans are. And they usually have NOTHING to do with my “topic” but more about what hiking adventure I had over the weekend.

But here’s the real truth:

I don’t live and breathe writing and blogging and publishing. Nope. I do a lot of OTHER stuff with my life. Just like you. And maybe we have some interests or hobbies or life experiences in common.

So where’s the line between a BUSINESS blog with great content and articles and information that you can use and just us, sitting down over a cuppa something, and sharing? Because I know that chances are slim you’ve read my “About Me” page. And if you DID, I know that it wasn’t really written to show you a glimpse into my world RIGHT NOW.

I strive to be intentional with my articles. I want to make a point or teach you something. And I love using stories to illustrate what I’m talking about.

But in all of this, I forgot one of the TRUTHS of writing, of blogging, of business:

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I invite you and challenge you to share more YOU in your writing. So, starting NOW, I’ll be adding at least one post per month that is just me telling you, my reader, my valued friend about what’s happening with me. And I want YOU to do the same to YOUR readers.

With love!

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Kimberly Eldredge

Kimberly is an author, illustrator, and entrepreneur. She helps coaches, speakers, and authors take the content they already have and FINALLY get their book written and published.
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11 Responses to Writing for Your Readers

  • I love this quote, Kim! I totally agree- while I read articles for the content, I only come back for more (on my own) when I feel a connection to the writer. Great reminder. Thanks for sharing!

  • It’s so easy to forget, when we write a blog post and hit “publish”,that the people on the other end are real people. (Sadly, that is why certain people become trolls – to them it’s a game; they aren’t hurting real people with their actions). Which is why I’m actually a bit conflicted about your advice. In my blog, I share a lot (perhaps too much) about my life, but I am not running a business blog; nor am I trying to teach a skill. I’m writing for my pleasure, and sharing myself and my photography. Would I want to share in the circumstances you describe? I honestly don’t know.
    Alana recently posted…Singing a Song of TuesdaysMy Profile

    • Alana, you’re right: trolls will be trolls. Just say a little prayer for such a mean-spirited soul, delete the comment and move on!

  • Thank you for validating what I do. I feel kind of “funny” sometimes sharing the more personal aspects of myself with readers, but I had learned somewhere that it is what makes what you have to say more memorable. I know I like it when writers share something about themselves with me. By the way, do you have any experience hiking the Appalachian trail?
    Christine Alejandro recently posted…Success Factor # 4- ResourcesMy Profile

    • Great Christine! I’m so glad that this helped you. And yes, interjecting personal stories absolutely makes your point more memorable. When I was in network marketing they used to say “Facts TELL but stories SELL” and it’s 100% true for writing as well!

  • Kim – I agree! I have been writing on my business blog since late 2007. When I first started writing I had a really hard time. All of my business writing lessons from college would get in the way. My writing was dry and very step 1 — step 2 focused. Over the years, I have tried a number of different techniques. I’m getting better! I’ve shared quite a bit of personal and often that is what has people really connecting with me.
    Stephanie LH Calahan recently posted…Do You Have a Twitter Landing Page?My Profile

    • Stephanie I was thinking about you when I wrote this article; specifically about your magazine story! Adding in your voice and personal story REALLY brings in reader attention!

  • Kim, A friend recently turned me on to you and I’m so glad she did. I love the approach you take in your personal and professional life.

    I think fear defiantly gets in the way of us being authentic and sharing our stories.

    We don’t do it because SOME people may judge or criticize.

    But what about the MANY people who can relate, or empathize, or don’t feel alone because we share? These are the people I fearlessly write for! :-)

    Excellent post. Keep ‘em coming.

  • Hi Kim,
    While perusing your blog to find a rich snippet to add to my Buffer and share with my audience I came across this article…perfect timing! I’ve been struggling with how much of ‘myself’ to put on even my personal blog! I feel like I have so much going on in my life right now and in some ways I want to just share it! You’ve given me the green light to do so. Even on my business blog – there’s absolutely a personal aspect to what I do…in fact it’s really all me so how can it not be personal? Kudos on yet another post that’s relevant for all of us in the business blogging world.
    Anna Doo recently posted…Pros and Cons of Using WordPress to Build Your WebsiteMy Profile

    • I’m glad it was helpful, Anna! I know you and I both struggle with the line between professional and not boring, exactly, but not personal enough. I can’t wait to see the more personal things you share!