I received some excellent questions last week about what types of ghostwriting I offer and how I work. This is a bit different from my normal article style but I wanted to highlight exactly how I work!
1. I write in YOUR voice and style
Of course it’s not going to be 100% perfect but you’d be surprised at how much like you the writing sounds. This is a skill that I’ve been developing for years.
The writing will sound like you BUT it will also be written using proper grammar, spelling, punctuation, etc. For one of my ghost blogging clients, we are making the transition from a prior ghostwriter who wrote in a choppy, uncomfortable manner. The writing sounded formal, stilted, and a bit like a non-native English-speaker was writing. We are making the transition to convey the “author’s” ideas and thoughts but in a writing style that is professional and conversational.
For me to write in your voice and style, I need to examine your writing. Which means I spend serious hours reading and examining your blog, book, and newsletter – stuff you’ve written in the past. The only time this falls apart is if you DON’T already have samples of your own writing; in that case, I have a great Plan B!