I’d say that the TOP question I get asked by people looking to publish a book is:
“Should I publish an eBook or a paperback?”
That’s a great question! Here’s the quick and easy answer:
I’m a firm believer that you should publish your book in BOTH versions! And here’s why:
- Lower cost to buy – People who are price resistant are more likely to buy it
- Instantly available – If your book solves a pain, people don’t want to wait for their solution
- Available anywhere – Print books though Amazon aren’t available in all countries (or its cost prohibitive to ship!) so an eBook solves that problem
- Wave of the future – Just like postal mail, printed books are never going away but eBooks are the current technology
- Highly portable – Big or small, your book weighs exactly the same as the eReader used to read it
Have you ever had the feeling that you HAD to do something and that it had to be done right now? Right now! In fact, the feeling of NOT taking action made you feel uncomfortable, antsy, and emotional?
A mentor of mine calls these moments “taps from the Universe” and it’s where God is tapping you on the shoulder and saying, “Do this!”
Last week, I had no fewer than FOUR conversations with different entrepreneurs who were getting the taps about their book but they each had the same concern:
Each wanted to write a book BUT it didn’t tie directly into their business. Each author expressed feeling like the book was calling to her and that SHE had been chosen to be its author. But, was the book still worth the time and effort to write since it didn’t fit neatly into the business box? And once it was written, what should be done with it?
When I’m first working with a new client, one of the questions that ALWAYS comes up is:
How long should my book be?
I get it, you want to write a book that has enough heft to it that people really think they are getting a lot of bang for their buck.
Let me ask you a different question, though:
I’m the first to admit I think playing games on my Kindle Fire is a BAD IDEA. I figured out pretty early on that I get “addicted” to an activity pretty quickly; there’s no such thing as “just five minutes” for me. Knowing this, I uninstall the games that come with my computer and avoid Facebook games like the plague. Since I know I can’t quit once I’ve started I just don’t start at all.
When I bought a Samsung Galaxy Tablet two weeks ago I knew I would need to avoid the game section of Google Play. After all, the tablet is a tool and I bought it for one purpose in my business. And then my honey showed me “Pop Star” on his iPad. I knew that I would love it. I tried for three days to avoid downloading it to the Galaxy but I finally have in and downloaded a similar game, “Crush Star”.
(Same game rules, different scoring.)
I’ll admit it, I lost a fair amount of my weekend to the game. I used every excuse under the sun to play including that I was “stuck” on a project and needed to clear my head. Yeah right! I’m just avoiding the project.
Then I realized something. First off, the game isn’t challenging anymore; I’ve found the pattern that lets me win more than I lose. But what I realized was that this pattern, this philosophy, a way of looking three steps ahead, is actually something that completely and totally translates to writing books.
I felt no small amount of vindication that my “lost” hours really weren’t lost!
So let me introduce you to “Crush Star”.
The goal is to get rid of all the colored squares. The more of one color you can put together, the more points you earn. You have to earn a certain number of points per level to move on. When you crush the blocks, any blocks ABOVE the ones you crush move down. If you clear a whole column, the remaining columns move to the right. And you can only “crush” the squares when two or more are touching. (Diagonals don’t count; they have to share a common edge.)
As you can see from this game board, there is a large block of blue squares. When I first started to play, I would happily crush the blue squares and then move on to hunting down and destroying groups or two to three. I liked the graphics, the music, and the sound the blocks made as they were eliminated.
But I was pretty much getting stuck at about level 5. I just couldn’t earn enough points to move on. So I started paying attention to how the points were awarded.
2 blocks – 20 points
3 blocks – 45 points
4 blocks – 80 points
5 blocks – 125 points
6 blocks – 18- points
7 blocks – 245 points
As you can see, the more blocks you crush at one time, the more points you earn.
And then I figured out the REAL key:
You have to think long-term about how the blocks will slide together was you crush certain blocks. Sometimes you have to crush a two- or three-block group to make the biggest grouping of same-colored blocks.
By looking ahead, and knowing the end goal (blue blocks together) in just seven moves, I was about to create a SIXTEEN block group. That group alone was worth 1,280 points.
So how does this relate to writing a book?
When I work with my clients, often times we work with the content THEY ALREADY HAVE to create their book. It’s a lot like the starting game board: a large chunk is already done. A few key (new) chapters later, the pieces of the whole book slide in to place.
Okay, that’s a pretty metaphor. But GETTING to the place where the book slides in to place… There are two ways:
Way One: When you have ENOUGH content already written for other things: blogs, newsletters, articles, white papers, etc., the book will become self-evident. Patterns, themes and similar topics will become noticeable and THAT will become your book. And depending on the volume of content you start out with, you may have enough for a few books.
This is like hunting down the groupings that the game board just GIVES you.
But eventually you run out of the “stuff” you’ve already created. Sooner or later, you’ll need to start from having SOME content but not a lot. Then, you’ll write strategic articles that will start to create the framework of your book and fill in the gaps. THIS is the top-level game play.
Way Two: You have the outline of the book. You start writing the articles that you have to write anyway but instead of random articles about your topic, you’re driving toward a goal. Every piece of writing becomes strategic; either THIS book or the NEXT book.
When I first started self-publishing my books I had a HUGE backlist of articles. I had six years of newsletters and blogging under my belt. When I did an inventory, I discovered I already had 20 campfire stories, 90 recipes, 12 articles about trout fishing, and 30 camping articles.
I took the content I already had written to create:
- 2 books of campfire stories, fifteen stories each (I wrote ten new stories)
- 3 cookbooks of 33 recipes each (I had to create about five recipes to fit into my categories)
- 1 book about trout fishing (about 30% new content to fill in the gaps)
- 1 book about beginning tent camping (about 40% new content to fill in the gaps)
I then created my blog’s calendar so that I was writing a new campfire story every month; I published my third book of campfire stories six months later. (Many of the stories can ONLY be found in the book.)
I’ve published an additional 20 new recipes; I’ll have a fourth cookbook late spring.
And then there’s this blog: I put the eventual book(s) plan into place before I posted a single article. I’m looking long-term and making sure all my “crushed blocks” are moving me closer toward my next book.
And now, I’m off to download Angry Birds!