How Print-On-Demand Is Transforming Self-Publishing
By Natalie Burg
These days, everyone’s an entrepreneur. That includes creative professionals, such as artists, musicians and authors, who used to be considered nearly the vocational opposite of businesspeople. Not anymore. Thanks to the advent of self-publishing, crowdfunding and e-commerce, indie artists of all kinds are launching their creative careers as solopreneurs.
Self-publishing in general is turning the traditional publishing industry on its head, but print-on-demand services, or POD, are making every writer’s dream of becoming a published author achievable, and it’s not just because of the obvious reasons: that the out-of-pocket cost of printing one book at a time is relatively less expensive than gambling on a 1,000-book run.
“Not long ago, an aspiring book writer rejected by traditional publishing houses had only one alternative: vanity publishing. For $5,000 or $10,000, or sometimes much more, he could have his manuscript edited and published, provided that he agreed to buy many copies himself, often a few thousand or more…
Read the whole article: Forbes.com