Have you ever thought about how the words “published author” after an expert’s name increases their perceived credibility?
Think about it…
Look for it as you’re browsing Facebook, visiting websites, or reading emails…
Those two little words instantly raise the person in our mind to the level of EXPERT. For a lot of people “published author” means the expert status is right up there with Doctor (PhD or MD).
This is true inside the expert industry of coaches and mentors and it is even more impressive in other industries. Imagine two professionals, doctors, lawyers, etc., who each have the same amount of education, same degrees, same training. But Doctor A is a published author and Doctor B isn’t.
In the eyes of a perspective client, this makes a huge difference!
Now don’t get me wrong, it isn’t always an overt difference. It’s not like somebody wakes up and says, “I’m only going to hire a CPA who’s written a book. Anyone who hasn’t isn’t an expert.”
But the power of “published author” can and does make a subtle difference in the minds of clients and prospects. Published author = credibility. After all, you wrote the book on it, you must me an expert!
What about anthologies? Do they have the same impact?
They do and they don’t…
For the ability to say “published author” after your name, it works the same. Most prospects are interested in the fact that you’re a published author – not exactly the details of your book or inclusion in an anthology.
However, if you’re working in the expert industry of coaches, consultants, and mentors – there are a lot of anthologies out there! It’s a great place to start, and is an easier road to publication for most people since you only have to produce a chapter, but many people know the difference between the two.
To completely maximize your credibility, impact, and reach, you need to publish a book with ONLY your name on the cover! This means that you not only have enough knowledge to fill a book, but also that you have the inspiration to stick through it for a whole book.
As an independently published author, MOST of your book sales will come from the mega-online retailer of Amazon. Let’s face it, nobody can compete with Amazon’s sheer VOLUME of users!
And that’s a good thing! It’s fantastic to sell where the eyeballs are!
But that doesn’t mean you shouldn’t have a number of your books on hand at all times. The question is:
A year ago, I got invited to present at an Outdoors Expo – fitting because that’s what most of my books are written about, outdoor recreation. They were expecting 2,000 people a day for a two-day event.
I figured I’d be safe with 25 copies of each of my books…
And I’ll be you’re thinking I’m going to say, “I was sold out within the first three hours! I wish I’d ordered more!”
As a follow up to my super popular 2014 post, I’ve dusted off some of my favorites and added some new treasures to find.
If you’re anything like me, I always get the best shopping ideas from the gift buying lists! Here’s a list of gifts for writers that that are sure to thrill any writer on your list. Or maybe you’ll pick up a gift or two for yourself!
With the exception of my HIGHLY recommended leather journal, all items on this list are $25 or less!
And to make your shopping for the perfect writer’s gift a bit easier, just click on the name of the item to be taken directly to where you can purchase it!
I thought long and hard about suggesting a blank journal for the writer in your life. Frankly, we all have something that is “the perfect journal” and I always get a little cranky when I get a journal that doesn’t match that ideal. But Leslie’s stuff is just fantastic and I can’t recommend it enough. I have three or four of her journals!
This isn’t under $25 BUT it is 100% worth the investment!
I have a much loved, much dog eared version of the original. Even if you don’t like King’s terrifying stories, he offers fantastic insights into writing novels that can be applied to any type of writing.
A few weeks ago, I posted an article about the pros and cons of taking writing classes (or any business classes) and included a picture of my “writing resources” bookshelf. Wow! I never imagined so many people would want to know what writing resource books I recommend!
And yes, I have some that I highly recommend. So I’ve compiled a list of my “can’t live without” books for writing. To make your life easier, I’ve linked to their page on Amazon.com so you can just buy them with a click.
A dictionary (A GOOD dictionary)
Mine is a Webster’s and it was what I asked for from my grandmother when I graduated from high school. Now, before you point out that there’s an app for that (or a website or a widget or a thingymabob) there’s a REASON I still have an honest to goodness dictionary sitting on my shelf. When you look up a word for its correct spelling, definition or usage in a digital format you get exactly what you’re looking for and nothing else. When you look it up in a paper dictionary, you get to read all the other words that are on the page! And those other words always spark ideas.
I have two: the matching Webster’s to my dictionary and a really cool one by Roget’s called the Super Thesaurus. Of course you can look up synonyms and antonyms online, and even click to be taken to definition of any word you don’t recognize, there’s still something to be said for the ideas sparked by the orderly row of words on the page.