Back in August, I wrote about Amazon’s reviewing system for eBooks. I still feel that reviews are important to sales but not the be-all, end-all. I’ve recently received some new reviews on my books (yay!) and they are all positive 4- and 5-star reviews.

When a reader leaves a review on Amazon, good or bad, there’s a little spot where other people can leave a comment.



As the author, whatever you do, don’t respond to a review. If you respond to a 1- or 2-star review you are seen as whiny and can’t take constructive criticism. If you respond to a 4- or 5-star review, congratulations, you have officially entered into creepy stalker territory.

I know it’s hard not to defend your work from people who didn’t “get” it, don’t like it, or didn’t read the full description before buying. But there is NOTHING in any way, shape, or form that you can say that allows you to stay classy.

And as much as you’d love to thank a reviewer for a positive review, don’t do that either. Amazon’s reviewing system isn’t Facebook; the reader isn’t looking to start a conversation with you – you are AUTHOR, not a real person.

Deal with it.

If you want to engage directly with readers, be available through links in your book to your website, email, and social media accounts. Then, if a reader reaches out to you directly, feel free to thank them for their opinion, start a dialog and exchange knitting patterns. And if a reader sends you an email saying how much they loved the book, it’s okay to ask them to post the review on Amazon!

Introducing “Kindle MatchBook”: Soon Customers Will Be Able to Purchase Kindle Editions of Print Books Purchased from Amazon—Past, Present and Future—for $2.99 or Less

Over 10,000 books already enrolled from authors such as Ray Bradbury, Michael Crichton, Blake Crouch, James Rollins, Jodi Picoult, Neil Gaiman, Marcus Sakey, Wally Lamb, Jo Nesbo, Neal Stephenson, and J.A. Jance, among many others

Today’s announcement is also a call to all authors and publishers to enroll their books in Kindle MatchBook—offering customers great value while adding a new revenue stream

Kindle MatchBook is the latest in a series of customer benefits exclusive to the Amazon ecosystem of digital content

SEATTLE–(BUSINESS WIRE)–Sep. 3, 2013– (NASDAQ:AMZN)—Amazon today introduced Kindle MatchBook, a new benefit that gives customers the option to buy—for $2.99, $1.99, $0.99, or free—the Kindle edition of print books they have purchased new from Amazon. Print purchases all the way back to 1995—when Amazon first opened its online bookstore—will qualify once a publisher enrolls a title in Kindle MatchBook. Over 10,000 books will already be available when Kindle MatchBook launches in October, including best sellers like I Know This Much Is True by Wally Lamb, The Art of Racing in the Rain by Garth Stein, The Thorn Birds by Colleen McCullough, A Prayer for Owen Meany by John Irving and The Hangman’s Daughter by Oliver Pötzsch, with many more titles to be added over time. Customers can learn more by visiting

“If you logged onto your CompuServe account during the Clinton administration and bought a book like Men Are from Mars, Women Are from Venus from Amazon, Kindle MatchBook now makes it possible for that purchase—18 years later—to be added to your Kindle library at a very low cost,” said Russ Grandinetti, Vice President of Kindle Content. “In addition to being a great new benefit for customers, this is an easy choice for publishers and authors who will now be able to earn more from each book they publish.”

Bundling print and digital has been one of the most requested features from customers. With Kindle MatchBook, they can keep their favorite book on their shelf, and have a copy in their digital library for reading, perhaps re-reading it with features like X-Ray and Popular Highlights.

“I love this idea. It’s simple, brilliant, and good for everybody,” said best-selling author Marcus Sakey. “I love to have print books on my shelf, but I love reading my Kindle on the go, and there are plenty of titles I’d like both ways. It’s ridiculous to ask readers to pay full retail twice for the same book.”

Read the whole press release.


¡Bienvenidos a México!

Amazon announced today the addition of Mexico to the list of countries available for eBook sales.

Amazon Launches Mexico Kindle Store with Over 70,000 eBooks in Spanish and 1,000 titles at Special Prices Starting at MXN$9 (—Kindle and Kindle Paperwhite Now Available at Gandhi Stores in Mexico

SEATTLE–(BUSINESS WIRE)–Aug. 29, 2013– (NASDAQ: AMZN)—Amazon today launched the Mexico Kindle Store (, offering Mexican customers the largest selection of the most popular eBooks, the most Spanish-language best sellers, over 1,500 free books in Spanish and a broad selection of titles from leading Mexican authors and publishers. In total, the Kindle Store offers over 2 million titles, hundreds of thousands of which are exclusive, and more than 70,000 in Spanish, including titles from authors such as Carlos Fuentes, Gabriel Garcia Marquez, Mario Vargas Llosa, Isabel Allende and Paulo Coelho, among other Mexican and internationally known authors. In addition, Amazon announced that Kindle and Kindle Paperwhite are now on sale locally in Mexico at Gandhi stores. For more details, visit

“The vast majority of Mexicans do not have access to a bookstore in their town, so we’re happy to launch the Mexico Kindle Store today and bring a huge bookstore with over 2 million titles to anyone with an Internet connection,” said Pedro Huerta, Director of Kindle Content, Latin America. “We are also excited to bring Kindle and Kindle Paperwhite to Mexico at Gandhi stores. Kindle Paperwhite offers an unparalleled reading experience, with a display that reads like real paper, an innovative built-in front light, a small and light-weight design and 8 weeks of battery life so customers can easily dive into their favorite books.”

“In order to provide a new experience and bring books to all our customers in an innovative way, we will offer Amazon’s Kindle in all of our bookstores. We believe it is a great option to enjoy reading at an affordable price. We are confident it will have very good acceptance by readers,” said Alberto Achar, Marketing Manager at Gandhi. “It is very important to us to take books to anyone interested in reading, using all possible channels. Amazon’s Kindle is a device that easily and quickly serves this purpose.”

Read the full press release.

Kindle Worlds Is Growing—Amazon Publishing Announces New Licenses from Valiant Entertainment and Bes

Kindle Worlds Is Growing—Amazon Publishing Announces New Licenses from Valiant Entertainment and Best-Selling Authors Hugh Howey, Barry Eisler, Blake Crouch and Neal Stephenson

Any writer can soon publish fan fiction inspired by Valiant comic book heroes Bloodshot, X-O Manowar, Archer & Armstrong, Harbinger and Shadowman

Writers can also create new stories based on Howey’s Silo Saga, Eisler’s John Rain novels, Crouch’s Wayward Pines Series, and the Foreworld Saga by Neal Stephenson, Greg Bear, Mark Teppo and more

SEATTLE–(BUSINESS WIRE)– (NAS: AMZN) —Today, Amazon Publishing announced that it has secured licenses for its new publishing platform, Kindle Worlds, with leading comic book publisher Valiant Entertainment and best-selling authors Hugh Howey, Barry Eisler, Blake Crouch and Neal Stephenson. Through these licenses, any writer will be able to create and sell fan fiction inspired by the popular Worlds of Valiant superhero comic book series Bloodshot, X-O Manowar, Archer & Armstrong, Harbinger, and Shadowman, with more to be added at a later date, as well as Howey’s Silo Saga, Eisler’s John Rain novels, Crouch’s Wayward PinesSeries, and the Foreworld Saga. Kindle Worlds is the first commercial publishing platform that will enable any writer to create fan fiction based on a range of original stories and characters and earn royalties for doing so.

“Since announcing Kindle Worlds just weeks ago, we’ve been energized by the interest and enthusiasm for this new program—from writers and readers alike,” said Philip Patrick, Director, Business Development and Publisher of Kindle Worlds. “With content from 2012’s Diamond Gem award-winning Comic Book Publisher of the Year and the work of several best-selling authors, we’re excited to expand Kindle Worlds and give writers even more options to be creative and earn royalties.”

“Kindle Worlds presents an amazing opportunity to bring Valiant’s wide-ranging universe of characters to a new medium, and empower fans and aspiring creators,” said Gavin Cuneo, Valiant’s CFO and Head of Strategic Development. “Comics are well known for their passionate and interactive fan communities, and, through the Kindle Worlds platform, we’re excited to give aspiring authors and fans the opportunity to work within the Valiant Universe, make their stories accessible to a large audience, and earn revenue for their work.”

Amazon Publishing previously announced licenses from Warner Bros. Television Group’s Alloy Entertainment division for its New York Times best-selling book series Gossip Girl, by Cecily von Ziegesar; Pretty Little Liars, by Sara Shepard; and Vampire Diaries, by L.J. Smith. Interested writers are encouraged to visit Kindle Worlds ( to learn more and get a head start on writing. Later this month, the Kindle Worlds Store is expected to launch with over 50 commissioned works, including Valiant-branded short fiction from authors Jason Starr, Robert Rodi, Stuart Moore and others. At that time, the Kindle Worlds self-service submission platform, where any writer can submit completed work, will also open.

“Good storytelling for me starts with great characters, no matter the format,” said Kindle Worlds Archer & Armstrong author Scott Nicholson. “I’m thrilled that Amazon has been pushing the digital frontiers to open up even more sharing of ideas and building new communities around the most popular characters and stories.”

Amazon Publishing will pay royalties to both the rights holders of the Worlds and the author. The standard author’s royalty rate (for works of at least 10,000 words) will be 35% of net revenue. Amazon Publishing will also pilot an experimental new program for particularly short works—between 5,000 and 10,000 words. For these short stories—typically priced under one dollar—Amazon will pay the royalties for the World’s rights holder and pay authors a digital royalty of 20%.

Amazon Publishing is engaged with additional rights holders from different areas of entertainment—books, games, TV, movies and music—and looks forward to announcing future deals soon. To get started writing works in licensed properties and for submission guidelines and updates on licensed properties, visit For regular updates on Kindle Worlds, follow @KindleWorlds on Twitter.

About, Inc. (NAS: AMZN) , a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection., Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the most-advanced e-reader ever constructed with 62% more pixels and 25% increased contrast, a patented built-in front light for reading in all lighting conditions, extra-long battery life, and a thin and light design. The new latest generation Kindle, the lightest and smallest Kindle, now features new, improved fonts and faster page turns. Kindle Fire HD features a stunning custom high-definition display, exclusive Dolby audio with dual stereo speakers, high-end, laptop-grade Wi-Fi with dual-band support, dual-antennas and MIMO for faster streaming and downloads, enough storage for HD content, and the latest generation processor and graphics engine—and it is available in two display sizes—7″ and 8.9″. The large-screen Kindle Fire HD is also available with 4G wireless, and comes with a groundbreaking $49.99 introductory 4G LTE data package. The all-new Kindle Fire features a 20% faster processor, 40% faster performance, twice the memory, and longer battery life.

Amazon and its affiliates operate websites, including,,,,,,,,, and As used herein, “,” “we,” “our” and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.

About Valiant Entertainment

Valiant is a leading character-based entertainment company with a library of over 1,500 characters, including X-O Manowar, Bloodshot, Shadowman, Eternal Warrior, and many more. Established in 1989, Valiant has sold over 80 million comic books, and today its characters continue to be forged in publishing, licensing, film, video games, and beyond. Since its summer 2012 relaunch, Valiant has returned to the fore as one of the most highly regarded publishers in comics, winning a 2012 Diamond Gem Award for Comic Book Publisher of the Year. For more information, visit

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment and data center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect’s financial results is included in’s filings with the Securities and Exchange Commission, including its most recent Annual Report on Form 10-K and subsequent filings., Inc.
Media Hotline, 206-266-7180 announced today via their KDP Forum that they are now offering separate statistics reporting for eBook sold in India.

We are pleased to announce that you now have the opportunity for millions of readers in India to discover your eBook. It’s easy to make your KDP published books available for the India Kindle Store on and increase your sales potential by setting the list price of your book in Indian rupees (INR) for the Indian market.

Plus, you can track your book sales to customers in India with the new KDP sales reporting detailed by country. Also, you’ll get your royalty payments in rupees if your bank account is in India.

Visit your KDP Account Page anytime to make updates to your account or learn more in our Help pages at

Best Regards,
The Kindle Direct Publishing Team


This now brings the total number of countries available for individual publishing to 10:

  • USA
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • Japan
  • India
  • Canada
  • Brazil

Have you ever written one of those stories that just sticks with you? Back in 2007, I got a wild hair and decided to take an Italian class at my local community college. I am already fluent in Spanish as well as my native English and thought, what the heck! I’ll learn Italian too.

(Ok, ok, so there was a guy involved… The dating didn’t work out but I had fun learning Italian!)

For a little class at the local college, it was a lot of fun. There was a great mix of for-enrichment students, going to Italy on a vacation students, and 18 year old college kids. All was fun and games until one day, our professor, Mario, announced that he’d be missing a class. We could either make it up (no fun) or do a writing project.

I’ll bet you can guess that I was one of the few who thought the writing project would be fun!

It could be about ANYTHING. It had to be two pages, written in your best Italian. Which, at the time, consisted of very limited vocabulary and verbs in the present tense only. Hey! It was eight weeks into an Italian 101 class, what do you expect!

Beyond the writing assignment, each student also had to give an oral presentation. Eek! Well, actually, with my background in Spanish, the grammar wasn’t scary and I knew my way around a dictionary and a 501 Italian Verb book like riding the Madrid Metro. But to actually SPEAK Italian. Well, I speak Italian to this day like an American with a Mexican-Spanish accent butchering the language. Sorry!

From that assignment was born:


Pastarelli, the poor pasta maker.

Pastarelli, the poor pasta maker.

What better use of beginning language than to write a children’s story, geared towards beginning readers. For the presentation, I sat on the desk with a HUGE picture book I’d illustrated myself and “published” by turning brown paper grocery sacks inside out. It was just like the books we used to read as a class in Kindergarten. For a “snack” I gave out little baggies of farfalle (bowtie) pasta which features in the story.

It was a hoot! A great story. Everybody was laughing. The pictures were engaging. I took home an A+.

And then he sat. Poor, poor Pastarelli. He had his ten minutes of glory in a college Italian class and then sat in his picture book in my closet. I’d always told myself that I’d brush him off someday and get him published.

But if I thought getting a children’s book (or any book) published was a headache, imagine the daunting task of convincing an editor or publishing house to take on a children’s story in Italian. That wasn’t a bi-lingual story. Nope, just Italian. And I have a lot of art training so I was VERY particular about how I wanted the illustrations created.

So Pastarelli sat some more.

Then, I realized what a hypocrite I was being. Come on, Kim! If you’ll indie publish all your other stories and your cookbooks and your how-tos, why WHY would you sell out and try “traditional” for Pastarelli?!

Is the story cute?

  • Yes.

Do you have all the tools to draw and scan in the illustrations?

  • Yes.

Can you find somebody to help you edit the Italian?

  • Thank you Facebook for introducing me to Simona Wright, a friend’s grandma who’s a native Italian speaker AND an Italian professor.

So what are you waiting for?
It was tax season. I work in my family’s tax practice 60+ hours a week. And I discovered that I really enjoyed kicking back each evening with my oil pastels and my chamomile tea to draw Pastarelli. It took all tax season, working on it just an hour an evening, three nights a week. Pastarelli has over 20 all original illustrations plus a few that were “composites” that I drew the pieces and then layered it together in Photoshop.

I also translated Pastarelli from the original Italian and into English and Spanish. I figured, why not?

Then, in early May, I was able to fulfill another life-long publishing dream:

I’d written, illustrated, and PUBLISHED my very own children’s book.


I also realized that there were other stories I had sitting on the shelf just waiting like Pastarelli & Pesto (Italian) and El Grifo (Spanish).

The moral of the story:

Dead Tree Publishing isn’t going to come knocking. Navigating that publishing process won’t get any easier. And at the end of the day, indie publishing isn’t a cop-out. It’s the ONLY way to get the stories out of the drawer in into the hands of readers.

Get Pastarelli and his Princess from now:


My name is Kimberly Eldredge and I teach entrepreneurs, novelists, poets, and authors in all genres the ins and outs of self-publishing your eBook for Amazon’s Kindle and Barnes & Noble’s Nook.

And the best news?

Your manuscript doesn’t even have to be finished to take advantage of this time-saving, don’t-stress-out, zero-techno-junk workshop.

Then the “Publish Your eBook Blueprint Home Study Course” is for you!

Save yourself HOURS of frustration learning the tips, tricks, & shortcuts to format your manuscript and get it published.

You can publish your novel, cookbook, short story collection, how-to manual, poetry collection, or any other manuscript with my easy step-by-step system that GUARANTEES publication.

Don’t let your ideas go to waste!

Here’s just a SAMPLING of what you’ll discover when you dig into this system:

1. Why you need to publish on more than one eReader platform
Why would you want to limit your income? Learn why you want to partner with the biggest names in the eReader world, expand your reach and increase your monthly paychecks.

Plus, you’ll also learn where to spend your time and energy and what to save until later.

2. What are all the parts of an eBook and how to make them work for you

You know you need content but what else do you need to put in your eBook? Here’s a hint: not all types of
books need a Table of Contents
. Figure out if your eBook needs one, how to create it and where to put it.

There are big differences between the must-have parts of an eBook and the printed books lining your
bookshelves. Learn what they are and how to make them work for you.

3. Everything you’ve ever wanted to know about copyrights, taxes, and ISBNs

What is an ISBN? (International Standard Book Number) Do you need one? How do you get one? The rules
for eBook publishing are different than print books. You’ll save yourself hours of research and headaches

because I
lay out all the answers for you.

And I answer questions you may not have even known to ask about copyrights, trademarks, and more. I even
have a special expert guest who will give you the low-down on preparing for your ta

4. Formatting your eBook & designing your cover

Book CoversCovers (and titles) are what draw in your potential readers but the formatting is what keeps them reading. The
right format can make the difference between and easy-to-read eBook and getting returns and bad reviews.

Formatting is imp
ortant and THE most difficult aspect to try to learn yourself. Don’t do it alone!

5. Pricing your eBook so you get lots of sales

Every book, every genre, and every niche has a pricing “sweet spot.” I’ll teach you how to find the best
starting price point for YOUR manuscript and how to test your prices to make sure you’re maximizing your

Now is the best time to start your eBook publishing journey. I’ve made every mistake under the sun and am here to help you avoid the pitfalls and save yourself a TON of time.

There is no “bad” time to publish on The only way that eBook publishing isn’t a good way to get your message heard is if you just flat-out DON’T publish.

So now you may be wondering, “Kim, how EXACTLY are you going to teach me to…”

  • Publish on more than one eReader platform
  • Identify the parts of an eBook and make them work for me
  • Learn about copyrights, taxes, and ISBNs
  • Format my eBook and design my cover
  • Price my eBook to sell

Here’s my answer:

I’ve designed this training to go much deeper than any other product on the market. Not only will you get in depth answers to all your questions but you’ll also get the tried-and-true knowledge from somebody who’s been there and is publishing eBooks.

There is no get-rich-quick jargon in these classes. I’m not going to tell you to buy copy or hire someone to do the work for you. I will, however, give you all the tricks, tips, and resources I have to make your publishing experience as pain-free as possible!

And the specifics of how I’m going to do this:

You’ll receive five recordings (plus a bonus Q&A with questions taken from my live classes), plus a binder full of course notes, slides, and resources. Plus, you’ll also receive samples, tips and examples that will make your life easier.
Great Bonuses:
BONUS #1: Getting Started Business Guide 

BONUS #2: My complete list of proven resources to help you publish. This includes cover designers, artwork
sources, editors and more!

And the best news?

No homework! You can do everything at your own pace.

Again, don’t feel that your manuscript has to be FINISHED in order to take advantage of this great information. You can apply this knowledge at any time. And don’t feel that you have to have a 200 page book either! I’ve seen authors be successful publishing everything from 30 recipe cookbooks to novels to a white paper designed to attract more clients into a coaching business or mentoring plan.

And for anyone who has a service-based business (coaches, mentors, professionals, etc) I also go over how to use your eBook to attract new qualified clients and get paid to do it!
So now you’re probably wondering: what is this going to cost me?

Here it is in plain English. I’m straight-forward and to the point. And I always like to consider the worst-case scenario before making any decision.

I don’t have to sit here and tell you that the home study course alone is easily worth $197 (which is the investment, by the way).

Order before June 15, 2013 and get a 20% discount. Use the code


upon checkout!

I’m not going to compare it to the cost of having Starbucks every day or that it’s less than one expensive weekend away at a fancy hotel.

Attract Passive IncomeAnd I’m not going to talk about the stress of having your manuscript locked in a drawer where nobody can read it. Or how your well-written whitepaper isn’t attracting any clients on your website when it could attract the eyes of hundreds of paying clients on who are looking for an answer to their pain. And I’m absolutely not going to mention that you can receive passive, residual income from book royalties.

I think you’re already doing the math in your head and seeing that the cost of not moving forward with your expertise, passion and creativity far outweighs the financial investment.

So what do you have to lose? Isn’t the book in you worth it?

Get Started Now

What People Are Saying About Kim:
This seminar takes all the mystery out of eBook publishing. Kim is interesting & engaging while presenting me with the tools to successfully complete the publishing process.

I feel like I benefited from her trial & error and all the expertise she’s gained.

I’m excited to go publish my book right now!


Painless & easy to understand!
Kim made the thought of ePublishing painless and easy to understand to everyone wanted to publish in the eBook world. She included everything that an author needs to know to get started or finish the process.

I went home, applied her teachings to my manuscript and I was able to hit the “Publish” button on Amazon five hours later!

Kim saved me time, frustration and my family’s sanity!