Kimberly Eldredge

Kimberly is an author, illustrator, and entrepreneur. She helps coaches, speakers, and authors take the content they already have and FINALLY get their book written and published.

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I don’t remember who exactly turned me on to Evernote – but whoever it was, I sincerely thank you! Evernote has become an integral tool to my business and was especially helpful when I was working full-time in the tax office. I was finally able to stop emailing myself links for resources and articles I wanted to read, but instead, add them to a Note.

About Evernote

Here’s how Evernote describes itself:

As one workspace that lives across your phone, tablet, and computer, Evernote is the place you write free from distraction, collect information, find what you need, and present your ideas to the world.

Which is a fancy way of saying, it’s a piece of software that you can load across all your platforms (smartphone, tablet, and multiple computers) that you can use just like a word processor to create documents, called Notes. And then these Notes instantly sync up across all devices.

I’ll be the first to admit, I don’t use Evernote to its full capacity! Since I now (thankfully!) work from a single work-space at my home desktop computer, I’m less worried about syncing information between different devices and locations. Right now, I don’t even have Evernote installed on my phone!

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How often do you update your blog? How often SHOULD you post?

Excellent questions! But let me clue you into the real secret to a successful blog:

Regularity.

See, there’s no “right” answer for how often you should update your blog. (I have an opinion I’ll share!) But the real key is to pick a schedule and stick with it as if your business depended on it.

While your whole business probably doesn’t revolve around how often you post, your regularity in posting is a good barometer of your overall business health. When a brand-new visitor comes to your website, where do they go? Most likely, to a blog post!

Blog articles are like food to search engine spiders: lots of yummy content they can serve up to people looking for information. But spiders don’t like old content! They like to see things being refreshed regularly.

And think about your reader: sure they may ENTER your blog on a post dated 5/12/12. But they’re certainly not going to stay there! After reading the info, they’re likely to click to the first page of your blog and start reading. If you have content that is all 60-day old or older, that’s the digital equivalent of a retail store with burned out light bulbs, and cobwebs and dust bunnies on the shelves.

Your website is a gateway to everything you do online. It isn’t the be-all, end-all of your business! I totally get that. And I know a lot of coaches who don’t even sell anything directly from their website – it’s used to gather opt-ins and book strategy sessions. Their website is something they HAVE to have – but it’s not a money-maker in and of itself.

But if you’re going to have that little BLOG link on your website, you need to post regularly. This is how you show the folks who just “drive by” your website that you’re still around.

So how often should you post?

Monthly Blogging
Is really better than nothing. But it’s too easy to let it slip by the wayside. And when somebody comes today and you just posted yesterday, you look great! Fresh content = a vibrant business. But when they visit for the first time 29 days from now… crickets.

Right or wrong, the seriousness of your online business is judged by how often you update your blog!

Should you post the date on your posts? Find out here!

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I’d say nearly all of the authors I work with have given exactly half a minute’s thought to one of the most critical pieces of their published book: the back jacket copy.

That’s because as an author you get so caught up with creating the MEAT of the book, the content of the book, you tend to let the idea of marketing slip by the wayside. Or worse yet, think that somebody else will do it for you!

And it’s true that many publishing options will give you guidance, and traditional publishing will even write the back jacket copy for you, that never gives you a Get Out of Jail Free card when it comes to not even thinking about all the marketing that goes into publishing and selling a book!

So, just how do you write the back jacket copy? Here are five tips:

1. It’s MARKETING copy!
Nobody cares that you spent 3,000 hours writing the book! They want to know what they’re getting. So you need to tell them what’s in it for them – what transformation are they getting.

Think of it as marketing copy that might appear on your website for your opt-in gift: it touches their pain and promises to solve it. The copy wants to convince the readers to pick up the book, buy it, and READ it. Focus on the benefits!

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We’ve all had those writing projects – the ones that seemed so straight forward. And then…

It’s okay when you get overwhelmed in your writing project! It doesn’t mean that you need to give up but it does mean that you might need a different approach! Here are 5 steps to cut through the overwhelm!

1. Determine exactly what is causing your stress
It’s my experience that it’s one of three things:

  1. Deadline
  2. Lack of a plan
  3. Lousy idea

Some deadlines can be moved and some can’t! If you’re writing for somebody else, reach out and share that you’re having challenges and see if there’s any flexibility.

And speaking as somebody who writes for a living: sometimes the deadline is what it is. It only takes one (okay, maybe two) crunch assignments when you KNOW you didn’t give yourself enough time to complete it to your usual standards that you either plan better or negotiate the deadline earlier!

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The lack of a plan can be two-fold: the timeline plan or the writing plan, aka, an outline. This isn’t necessarily a quick-fix solution to fix a missing or incomplete plan! But if you’re writing for someone else (client, publisher, partner, etc) reach out for clarification.

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I’m pulling this article from the archives! It was really well received last year AND has a lot of great information for you.

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Have you heard of NaNoWriMo? It stands for National Novel Writing Month and every November, participants from around the world begin working towards the goal of writing a 50,000-word novel by 11:59 p.m. on November 30. The “rules” state that you can plan, outline, think, and research as much as you want in October, but on November 1, you start a brand-new novel with no words already written.

Writing a book is a great exercise in discipline, refining your thought processes, and creativity. Even if you have no desire to write a novel, November is a great month to do the writing you are interested in. Or the writing that you know you’ve been needing to do for your business but just haven’t had time for.

Here are five steps to get you going:

1. Have a “plan”
You most likely have an idea about what book you want to write for your business. Start there! Unlike a novel which needs characters, plot, setting, mood, theme, etc. the book you need for your business has basic sections that are unique to the information you specialize in.

As you create this plan, jot down all your ideas for chapters, topics, and sub-topics. After you have a page of ideas, you’ll organize them into sections. Don’t think too much! Just get all your ideas down. This will become the “plan” for your book.

(This isn’t an outline! It’s a writing plan. I’ll explain more in step 4.)

And a great resource for you is the Book Idea Workbook.

2. Get it all out
My writing instructors used to call this “writing to silence the critic.” It’s when you just keep writing even if you know that you’re not making sense, contradicting yourself, missing steps, and most importantly, writing like crap!

Write anyway.

NaNoWriMo isn’t a slow and steady marathon! It’s a sprint to write an insane amount of words in just thirty days.

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