Have you ever thought about how the words “published author” after an expert’s name increases their perceived credibility?
Think about it…
Look for it as you’re browsing Facebook, visiting websites, or reading emails…
Those two little words instantly raise the person in our mind to the level of EXPERT. For a lot of people “published author” means the expert status is right up there with Doctor (PhD or MD).
This is true inside the expert industry of coaches and mentors and it is even more impressive in other industries. Imagine two professionals, doctors, lawyers, etc., who each have the same amount of education, same degrees, same training. But Doctor A is a published author and Doctor B isn’t.
In the eyes of a perspective client, this makes a huge difference!
Now don’t get me wrong, it isn’t always an overt difference. It’s not like somebody wakes up and says, “I’m only going to hire a CPA who’s written a book. Anyone who hasn’t isn’t an expert.”
But the power of “published author” can and does make a subtle difference in the minds of clients and prospects. Published author = credibility. After all, you wrote the book on it, you must me an expert!
What about anthologies? Do they have the same impact?
They do and they don’t…
For the ability to say “published author” after your name, it works the same. Most prospects are interested in the fact that you’re a published author – not exactly the details of your book or inclusion in an anthology.
However, if you’re working in the expert industry of coaches, consultants, and mentors – there are a lot of anthologies out there! It’s a great place to start, and is an easier road to publication for most people since you only have to produce a chapter, but many people know the difference between the two.
To completely maximize your credibility, impact, and reach, you need to publish a book with ONLY your name on the cover! This means that you not only have enough knowledge to fill a book, but also that you have the inspiration to stick through it for a whole book.
As an independently published author, MOST of your book sales will come from the mega-online retailer of Amazon. Let’s face it, nobody can compete with Amazon’s sheer VOLUME of users!
And that’s a good thing! It’s fantastic to sell where the eyeballs are!
But that doesn’t mean you shouldn’t have a number of your books on hand at all times. The question is:
A year ago, I got invited to present at an Outdoors Expo – fitting because that’s what most of my books are written about, outdoor recreation. They were expecting 2,000 people a day for a two-day event.
I figured I’d be safe with 25 copies of each of my books…
And I’ll be you’re thinking I’m going to say, “I was sold out within the first three hours! I wish I’d ordered more!”
As a follow up to my super popular 2014 post, I’ve dusted off some of my favorites and added some new treasures to find.
If you’re anything like me, I always get the best shopping ideas from the gift buying lists! Here’s a list of gifts for writers that that are sure to thrill any writer on your list. Or maybe you’ll pick up a gift or two for yourself!
With the exception of my HIGHLY recommended leather journal, all items on this list are $25 or less!
And to make your shopping for the perfect writer’s gift a bit easier, just click on the name of the item to be taken directly to where you can purchase it!
I thought long and hard about suggesting a blank journal for the writer in your life. Frankly, we all have something that is “the perfect journal” and I always get a little cranky when I get a journal that doesn’t match that ideal. But Leslie’s stuff is just fantastic and I can’t recommend it enough. I have three or four of her journals!
This isn’t under $25 BUT it is 100% worth the investment!
I have a much loved, much dog eared version of the original. Even if you don’t like King’s terrifying stories, he offers fantastic insights into writing novels that can be applied to any type of writing.
I’d say that the TOP question I get asked by people looking to publish a book is:
“Should I publish an eBook or a paperback?”
That’s a great question! Here’s the quick and easy answer:
I’m a firm believer that you should publish your book in BOTH versions! And here’s why:
- Lower cost to buy – People who are price resistant are more likely to buy it
- Instantly available – If your book solves a pain, people don’t want to wait for their solution
- Available anywhere – Print books though Amazon aren’t available in all countries (or its cost prohibitive to ship!) so an eBook solves that problem
- Wave of the future – Just like postal mail, printed books are never going away but eBooks are the current technology
- Highly portable – Big or small, your book weighs exactly the same as the eReader used to read it
I’m always teaching that you don’t have to start from square one to create the content for your book – you can and should start from within your own materials to create the book.
What I hear from a lot of people is using transcripts to write their book.
Have you ever actually READ a transcript? Like a word-for-word transcription of a lecture or interview?
It’s NOT easy reading! I have a client who leaves me audio recordings to use as the materials for her articles – and she’s used to “writing” this way and they’re STILL hard to read as a word-for-word transcription.
Which means that a transcription is a great place to start at for materials for your book, but it isn’t a book.
Let me say that again: don’t think you can just slap a cover on a transcription and call it a book!
Here’s a word-for-word transcription from this client:
All of that sounds nice on the outside and like I said I’m not going to waste either of our time and energy talking about whether or not it should or should not be that way but here’s the important thing to remember, regardless of the criteria and regardless of the regulations, promotions really come down to a couple of things and most of us already know that at the end of the day promotions have very little to do with job performance.
Wow! And that’s just ONE sentence of a transcription!
- Is it easy to read? – No.
- Is the point she’s driving at immediately clear? – Nope.
- Is there really juicy stuff in there? – Yes!
- Is it easy to pick out and put into practice in your life? – Not so much.
A question I get asked all the time is:
“How do I price my eBook?
(And just to be 100% clear – this is an eBook available on Amazon.com – NOT a .pdf download on your website.)
First off, know that to maximize your eBook commission on Amazon you need to price your eBook between $2.99 and $9.99. When your book is priced in this range, you’ll receive up to 70% commission per sale.
And of course, it’s not exactly as simple as that since there are additional factors that go into how much commission you’ll receive. But for the sake of this article on pricing your eBook, that’s the price range we’re looking at.
You can read the Kindle eBook Pricing Page.
There are 4 factors you need to take into consideration.
1. What will your genre bear?
Every genre has a different price point. If you compare romance to self-help, you’ll see a HUGE difference in what price the market with bear for your eBook.
2. How much do you want to make?
Yes, you CAN make money selling eBooks! (I do. My clients do. I know lots of authors who do!) So when you’re pricing your eBook, you need to keep your target sales goal in mind.
3. Are you interested in dollars per book OR selling more books?
If you’re more interested in getting the highest commission per book, you’ll price your book at the upper end of what your genre will bear. If you’re looking to sell more books… Don’t assume that selling for a higher cost-per-unit is mutually exclusive with selling lots of books!
But the answer to this question WILL help you with your pricing.